âWinning this award for the second year in a row validates the successful evolution of the BRASS platform. It also underscores the BRASS teamâs expertise and commitment to helping provide our customers with top-notch service and a competitive advantage,â said Raj Mahajan, president of SunGardâs trading business. âBRASS supports transaction volumes in excess of 700 million shares, helping customers to profitably run their trading operations and to anticipate and stay ahead of the rapid transformations affecting the US equities trading landscape.â
Phil Albinus, special projects editor of Waters magazine, said, âSunGardâs BRASS again emerged as the clear winner in the sell-side order management system category this year.â
The BRASS platform for US equities trading leverages SunGardâs Common Services Architecture and helps customers to control costs, increase productivity and reduce errors by automating and streamlining trading from the receipt of client orders through broadcasting IOIs, routing orders, and matching trades.
The BRASS OMS provides the ability to automate and manage workflows including fee-based trading, NASDAQ agency and market making, NYSE block trading, listed market making, sector-based trading and sales trader. BRASSâs fully automated DMA technology offers a broker-neutral platform to help customers rapidly locate the best price across different execution venues and to tap into hidden liquidity. Integrated IOI functionality offers the additional benefit of helping increase visibility to the buy side and helping generate orders from institutional clients. Seamless connectivity via SunGardâs STN provides further automation to help reduce operating risks and costs by eliminating multiple, redundant links to various trading counterparties.
The Waters Rankings are the annual readersâ choice awards of Waters magazine, which recognize the combined leadership of technological capabilities and human expertise in each category. Qualified voters hail from buy- and sell-side firms as well as exchanges and brokerages. The geographic location of the nearly 600 voters was roughly split as follows: 55% US; 30% Europe; 10% ASPAC; 5% ROW.