XML and Web Services Integration company PolarLake - appoints Director of its North American office, located in New York City

(Dublin, March 29th, 2004) PolarLake(tm), a leader in standards-based incremental integration, today announced the appointment of Peter Melroy as Director of its North American office, located in New York City.

"We are seeing a dramatic increase in the level of interest from North America, particularly from Financial Services organizations moving to XML and Web Services based integration. PolarLake's products deliver rapid Return on Investment by focusing on solving high value business problems with a standards based approach capable of evolving and expanding to address the longer term objectives of the organization. Peter joins us at a very exciting time in our company's development and brings with him a wealth of knowledge and expertise in selling business solutions within the Financial Services sector that fits perfectly with PolarLake's existing industry expertise." Ronan Bradley, Chief Executive Officer, PolarLake

"Financial Services organizations constantly look to find better ways to leverage existing technology for competitive advantage. PolarLake provides them with a flexible approach to integrate applications incrementally, greatly reducing time, effort and cost. I am delighted to come on board and represent PolarLake in the US. PolarLake is having great success in Europe and Asia with customers such as Pioneer Investments* (Ireland), Man Financial (UK) and Nissai Dowa (Japan) as well as its strategic partnership with Sun Microsystems and Hitachi Systems and Services. I look forward to presenting the PolarLake solution to the US market." Peter Melroy, Director, North America, PolarLake

In addition to heading up the North American direct sales operations, Peter will also be responsible for establishing relationships with key channel partners. He brings with him twenty years of field sales and management experience focused on selling Enterprise Software Infrastructure Technology solutions. Most recently Peter has held key positions with BEA Systems, Sybase Inc, Borland Software Corporation and Information Builders amongst others.

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