The relationship between banks and their customers has evolved over the past decade, thanks to technology-driven innovations. For banks to win new customers and retain existing ones it becomes crucial to consciously factor pricing when formulating strategies to deliver “customer centricity.”
In this Point of View article, you will discover:
Why right pricing is the hero for banks
Four distinct areas to focus on to ensure contextual price
The role of technology to boost pricing ability
About SunTec Business Solutions
At SunTec, our vision is to enable every value exchange in the digitally driven world.