Online to Offline Attribution: A case study

by Fospha | Case Study

As a business that still utilises offline engagement channels, our client relies heavily on their monthly direct mail letters to help them acquire more leads.

It was therefore imperative that they gained visibility of their entire end-to-end
customer journey, so that they could easily identify if direct mail performed well as a customer acquisition channel.

About Fospha

Fospha drives marketing effectiveness and ROI through agile and affordable multi-touch attribution, audience, brand solutions.

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