A Guide to Cross-Channel Attribution

29 Aug 2017
Date submitted
29 Aug 2017
Resource type
White paper
File type
pdf PDF file (1.12M)
75% of visitor conversions now happen over multiple visits (Google, 2016) emphasising how the journey to conversion now spans across multiple channels, devices and sessions - leading to a rise in cost of customer acquisition.

Exciting new ways to capture customer interactions, and assign true value to marketing activities have emerged to counter these complexities, and this Fospha whitepaper will discuss how a Customer Data Platform is key to effective attribution.
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