WWS BAM enables banks to leverage the value of Big Data, by easily and flexibly aggregating them to provide fuller and richer insight across all of the retail channels and services available to customers.
As an integral component of the WWS omnichannel banking suite, WWS BAM is Auriga's omnichannel Data Analytics solution that aggregates and processes all analytical data stemming from all business services performed by the bank. This includes withdrawals, card recharges, account statements and payments through all customers' touchpoints , whether on an ATM/ASD/ASST, on mobile device, online, or at a branch window. WWS BAM transforms this data into strategic information supporting managerial decisions and processes.
After transferring data from all channels configured into the Data Warehouse platform, in a time-lag interval that is configurable (from a standard of 24 hour refresh cycles), WWS BAM allows decision-makers to create multiple dimensions of analysis depending on the business objectives and specific KPIs, using a highly intuitive interface, and utilising extensive graphical representations to display reports and statistics.
Thanks to the channel based approach and cross area business operation management, WWS BAM offers banks an overview of banking performance, supporting decision makers in taking real time, well-informed decisions regarding business services and processes, and view trends and correlations to better advise their growth strategy.
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