Synapsys® – Sales force automation solution
Synapsys is the complete sales force automation solution that enables banks to develop customer-centric marketing strategies, high performance sales strategies, and accountable sales organizations. This sophisticated solution seamlessly compiles the information necessary to generate targeted marketing initiatives, automates the lead generation and referral processes, and supports the implementation and management of incentive programs.
Synapsys® MCIF Wizard – Marketing central information file (MCIF) and data mining solution
Synapsys MCIF Wizard is the marketing central information file (MCIF) and data mining system that empowers banks to develop highly targeted marketing and cross-sell campaigns, and automatically track the results. The robust system compiles and segments profiles that include current products and demographic information. The “next best” product or service cross-sell opportunity for each customer is identified and can be uploaded to Synapsys, ProfitStars’ sales force automation solution.