Written One-to-One customer interactions can be very labour-intensive and can inject risk into the business. Overwhelmed customer-facing agents may not always adhere to branding and compliance rules, ill chosen wording may be used thus compromising the business. GMC Inspire Interactive lets business users such as agents and service rep's select the right template and the right content, automatically populated communications with enterprise and customer data, automated approvals processes, and distribute the final piece to all required recipients via any channel, including mobile.Reduce time to market when creating new products and supporting documentation. Let the IT experts focus on the higher-priority tasks. Give the authorised business users control over their areas of responsibility within the document. Content owners create and modify the content; communication designers manage the layout, deploy business rules, and ensure branding regulations are being adhered to; IT maintains control over architecture and integration. The right people are doing the right jobs.