eWise Connected Insights enables you to explore more than just your classic financial transactions and CRM data. Our powerful enrichment and analytical capabilities transform your data into valuable and actionable information.
– Enrich Transactional Data; Consolidate transactional data from your core platforms with your customers’ aggregated account information for comprehensive transaction categorisation. Add geolocation and other external data to create rich datasets of customer behaviour. Use historic data to predict future behaviour and likely product needs.
– Act, Informed interactions; Generate customer cohorts and incorporate these into highly focused and engaging campaigns, ensuring right product, right person, right time. Be "data-informed" in your product design process; the result of your enriched data exploration will guide new product decisions.
– Measure: Demonstrate success and improve results; Customer Engagement Dashboards provide insight into adoption and usage of your money mangement offering. See which institutions, devices and spending categories are trending with your customers. Monitor the effectiveness of your marketing initiatives by measure cohort responses. The enriched data-set enables you to map and understand behavioural shifts and refine future initiatives.