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Consumer Insights solutions

Fractal Analytics leverages its proven capabilities in areas such as Brand Attrition Management, Price optimization and Driver’s analysis to offer advanced consumer insights solutions for retail, CPG, insurance, telecom and financial services clients. Aided with high end survey analytic techniques and structural equation modeling, we help our clients appropriately profile and segment their consumers, deploy

  • Editorial Team
  • May 12, 2021
  • 1 minute

Fractal Analytics leverages its proven capabilities in areas such as Brand Attrition Management, Price optimization and Driver’s analysis to offer advanced consumer insights solutions for retail, CPG, insurance, telecom and financial services clients.

Aided with high end survey analytic techniques and structural equation modeling, we help our clients appropriately profile and segment their consumers, deploy the right pricing strategy and ensure brand loyalty and higher sales per consumer. Some of our key offerings in Consumer Insight include:

* Need based and attitudinal segmenatation
* Price elasticity and pricing strategy
* Drivers analysis and structural equation modeling
* Conjoint analysis
* Initiative assessment
* Product preference analysis
* Brand scorecards

For more information on Fractal Analytics’ Consumer Insights solutions, please refer the below link:
http://www.fractalanalytics.com/solutions/consumer-insights/