In the ever more open and competitive banking market, customer service is paramount.
Once a bastion of customer service, bank branches are closing in their hundreds as they serve too few customers at too great a cost.
Many challenger banks have opted for the digital only root, championing a technologically excellent and agile banking experience.
But one challenger, Metro Bank, is doing things in an altogether contrarian way.
Watch the video to discover how the challenger is leveraging the best of technology with the human touch to take on the UK banking status quo.