ATMIA’s Withdraw Cash Wednesday Consumer Campaign Now Underway

2 November 2017

ATMIA , the global trade association for the ATM industry, today announced its U.S. Withdraw Cash Wednesday consumer social media campaign is up and running. The campaign’s video, Facebook, LinkedIn and Twitter profiles, website and cash blog encourage consumers to visit ATMs every Wednesday to get cash for weekend spending, while providing timely information and tips about how cash helps people stick to budgets and reduce debt. The campaign is gearing up for November 22, the Wednesday before Thanksgiving, Black Friday and the Christmas holiday shopping season, hoping to significantly increase ATM cash withdrawals nationwide.

Withdraw Cash Wednesday is the brainchild of ATMIA’s International Marketing Committee. In its first year of inception, initial efforts are focused on the U.S. consumer campaign launch to get people in the habit of withdrawing cash every Wednesday. A sponsorship campaign is also underway with funds earmarked towards 2018 to gain further Withdraw Cash Wednesday momentum and traction with consumers across the country.

“There’s a lot of cash bashing going, but in today’s world, cash continues to be the number one way people choose to pay,” says Mike Lee, chief executive officer for ATMIA. “Withdraw Cash Wednesday is a super way to help both consumers and the ATM industry,” adds Lee. “I want to thank the sponsors and volunteers involved in bringing Withdraw Cash Wednesday to fruition this year, and look forward to the campaign’s success for many years to come.”

Consumers joining the campaign receive regular reminders to withdraw cash on Wednesdays, as well as no-nonsense cash spending and budgeting tips via email or text. Facebook, LinkedIn and the Withdraw Cash Wednesday cash blog contain timely articles consumers can use to budget and spend with cash to reduce debt. A convenient ATM Locator directory is available for consumer lookup on the Withdraw Cash Wednesday website.

ATM industry constituents are encouraged to support the Withdraw Cash Wednesday campaign by ordering ATM decals and signage and promoting the campaign through client newsletters and social media channels.

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