Preoday, an online and mobile ordering technology company, and Worldpay, the global leader in payments, today announced a new strategic and preferred partnership to provide integrated online ordering and payment solutions to their clients around the world.
The partnership will provide clients with a combination of Worldpay’s expertise in secure and reliable online payments and Preoday’s white-label, market-leading technology platform for online and mobile ordering facilities.
With consumers’ growing reliance on technology, businesses must become ever more digitally-focused to compete. The partnership will provide cost-effective integrated payment and ordering solutions for food, beverage and merchandise at a wide variety of businesses including stadiums, pubs, events, quick service restaurants, coffee shops, in-house caterers, conferences, race-courses, airlines, universities, and hospitals.
Andrew White, CEO of Preoday, said, “Consumer demand for online and mobile ordering is booming and many businesses are running to catch up or to get ahead. Almost none have the desire or budget for a home-made solution, built from scratch. Instead, they’re looking for market-proven, end-to-end and trusted online platforms. Our flexible and scalable solution means that businesses can provide online ordering far faster to customers than they would otherwise be able to get it. This partnership means that Worldpay clients will easily be able to access and white-label all the high-performance and reliable ordering technology they need.”
James Frost, UK Chief Marketing Officer, Worldpay, commented, “We see this partnership as another way of helping our hospitality and events customers keep up with consumer demand and market trends. Through our pre-built integration with Preoday we will be able to provide our customers with the technology they need to offer a seamless customer experience – whether ordering for collection or delivery, online or on the move. We’re excited about the potential of this partnership.”
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.
Worldpay UK has more than 40% market share in the UK and helps businesses of all sizes sell more to their customers by accepting card payments in-store, online, via mail or telephone, and on the move.
Preoday provides an e-commerce platform offering mobile and online ordering services. The platform enables businesses around the world to offer branded online and mobile pre-ordering facilities to customers ordering food, drink and merchandise. Preoday provides a white-label service to companies across the hospitality industry, from quick service restaurants and cafes, to theatres and stadiums. Preoday works both directly with hospitality businesses and partners including resellers, ticketing agencies, technology providers and food tech start-ups.
Benefits of Preoday’s online and mobile ordering platform:
- Customers buy 42% more when pre-ordering than in queues
- Customers are served 3 times faster
- 72% of customers order online before arriving at a theatre or stadium
- 78% of customers who download a brand’s app, provided by Preoday, go on to order. In comparison, the average market rate is 4.2% (Source: Monetate Ecommerce Quarterly – Nov 2016).