Significant Interest in Real-Time Customer Insights Spurs Latest Expansion
Lily Enterprise is a single solution that integrates data across all channels, including social media, phone, CRM and more, and builds a holistic and individual customer DNA. Lily’s Customer DNA stores thousands of up-to-date profile metrics reflecting facts, habits, intent and preferences from these data sources and delivers real-time insights to steer actions at the individual customer level, enabling marketers in financial services, telecom and media/publishing industries make better decisions that provide relevant and connected customer experiences.
NGDATA’s expansion into France comes on the heels of tremendous momentum for the company. In January 2017, the company closed $9.4 millionof additional venture funding and announced the addition of Dominique Illien, CEO of Editions Lefebvre Sarrut (ELS), to its board. By the end of 2016, NGDATA also experienced a 75% year-over-year growth, grew its workforce 50%, and acquired Rednun, a Netherlands-based company specializing in creating smart personalized videos to optimize customer engagement. Lily Enterprise has also recently been recognized for its innovation across the industry with accolades including:
- CRM Magazine named NGDATA a 2016 CRM Market Rising Star for enhancing customer experiences and relationships with Lily Enterprise.
- Named a 2016 Cloudera Data Impact award winner, recognized for delivering real-time customer insights to help companies improve marketing effectiveness.
- NGDATA customer Belfius Bank was named the 2016 Ventana Research Technology Leadership Award Winner for its implementation of Lily Enterprise.
“NGDATA has seen record growth over the last year as organizations recognize the importance of gaining real-time, actionable insights to deliver relevant, personalized customer interactions at all times,” said Luc Burgelman, CEO of NGDATA. “Our expansion into France is a testament to the growing need to address customer expectations on a global scale, and entering this market is a smart move that will contribute to and accelerate NGDATA’s aggressive growth strategy worldwide.”
NGDATA® helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. The company’s next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.