Accenture (NYSE:ACN) has implemented the Accenture Trade Promotion Management (TPM) for Mars, Incorporated, one of the world’s leading food manufacturers, to help streamline planning and execution of its trade promotions. Under the agreement, Accenture deployed the solution across a number of Mars’ business segments and markets.
Mars relies on successful trade promotions to meet demanding revenue and performance metrics, and to differentiate its brands at multiple customer interaction touch points. Accenture’s global reach was an important differentiator in its selection and was key to the efficient delivery of the scalable solution that can easily be adapted to the needs of different markets.
“We worked closely with Mars to help advance its international growth strategy by driving more effective trade investment,” said Jason Murphy, managing director, Consumer Goods & Services Software Strategy & Operations, Accenture. “The functionality and robust technology of our Accenture TPM platform will now enable Mars to better identify and consistently track its best-performing assets and redirect its trade promotion investments to focus on high-value activities.”
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.