AXA App Wins Industry Marketing Award

New York - 21 March 2017

AXA, a leader in financial protection, created a new app for its Retirement Cornerstone® variable annuity that today won the Distributor-Marketing Innovation Award from the Insured Retirement Institute (IRI). The award was presented to an AXA team that worked collaboratively to create the app, guided by a commitment to clear communication and visual storytelling.

The award, presented at the IRI Marketing Summit in Chicago, was developed by IRI to honor IRI member company firms and individual members who are helping to lead the retirement services industry in new products and services.

“This app really simplifies the Retirement Cornerstone product story in a way that’s very customer-friendly, and it highlights the benefits that address what our customers are looking for in a retirement investment,” said Tania Gee, lead director, AXA Annuity Product Development. Since its launch, the app has shown high levels of customer engagement with an average of more than eight screens viewed per session.

“The most important component of the app is that it acknowledges and addresses retirement challenges many customers face in taking the small, manageable steps that are necessary in planning for a dignified retirement,” said Ursula Carty, senior director, Marketing Programs.

Carty and Gee were part of an AXA production team that combined the talents of Digital, Product and Marketing in order to make the app a reality. Inspiration for the app stemmed from AXA Advisors Financial Professionals and Wholesalers, who asked for something that would provide their customers with the clear and simplified communication that would help them understand Retirement Cornerstone either before or after meeting with a financial professional.

“The design and navigation tell a seamless story of how Retirement Cornerstone works that’s highly visual and easy to understand,” said Alissa Peck, Digital, also a member of the Retirement Cornerstone app production team.

The IRI is a leading financial services trade association representing the retirement income industry. Retirement Cornerstone, which debuted in 2009, is a tax-deferred variable annuity that helps customers navigate the various stages of retirement planning.

The free Apple iPad® is available for download from iTunes and can also be accessed via a web app at

A variable annuity is a long-term financial product used for retirement purposes. In its most basic terms, an annuity is a contract between you and an insurance company to accumulate funds and then to provide lifetime payments. There are fees and charges associated with variable annuities, which include, but are not limited to, mortality and expense risk charges, sales and withdrawal charges, administrative fees, and additional charges for optional benefits. Amounts in the annuity's variable investment options are subject to fluctuation in value and market risk, including loss of principal. Withdrawals will be subject to ordinary income tax and, if made prior to age 59 1/2, may be subject to an additional 10% federal income tax penalty. Annuities are subject to certain limitations and restrictions. For costs and complete details, contact a financial professional. Retirement Cornerstone is issued AXA Equitable Life Insurance Company and is co-distributed by AXA Advisors, LLC and AXA Distributors, LLC.

Please consider the charges, risks, expenses, and investment objectives carefully before purchasing a variable annuity. For a prospectus containing this and other information, please contact a financial professional. Read it carefully before you invest or send money.

“AXA” is a brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance Company (NY, NY), MONY Life Insurance Company of America (AZ stock company, administrative office: Jersey City, NJ), AXA Advisors, LLC, and AXA Distributors, LLC. In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation’s premier providers of life insurance and annuity products distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC (member FINRA, SIPC).

AXA S.A. (also referred to as “AXA Group”) is a Paris-headquartered holding company for a group of international insurance and financial services companies, including AXA Equitable Financial Services, LLC companies. AXA S.A. is a worldwide leader in financial protection strategies and wealth management with 103 million clients in 64 countries. AXA S.A. has been ranked the No. 1 insurance brand in the world by Interbrand for eight consecutive years as of Oct. 5, 2016.

The obligations of AXA Equitable Life Insurance Company and MONY Life Insurance Company of America are backed solely by their claims-paying ability.

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