Mindtree (Relational Solutions), has Been Included in the Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry by Gartner

Cleveland, OH - 2 March 2017

Relational Solutions, Inc., a Mindtree company and a leader in analytics, business intelligence, data warehousing and enterprise demand signal repository solutions, has been named as a Representative Vendor in the 'Market Guide for Trade Promotion Management and Optimization' published by Gartner in February 2017.

According to the Gartner report, "Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners." The report continues to state that, "The availability of advanced analytics solutions has introduced varied levels of algorithmic sophistication."

TradeSmart, Mindtree's analytics-as-a-service solution for the CPG industry, offers better revenue management for companies that have invested in TPM solutions. Designed for post-promotion automation and analysis, TradeSmart improves joint business planning sessions, by leveraging COGS, POS, shipments, plan data and syndicated data to provide accurate trade spend ROI.

"CPG companies spend 15-25% of revenue on trade. Most are managing their trade promotions already," said Janet Dorenkott, AVP, Relational Solutions, a Mindtree Company. "By helping them optimize trade, we can increase coverage, get them faster access to more reliable information and save them millions of dollars that go directly toward their bottom line."  

The Gartner report referenced in this press release is: 'Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry' (2, February, 2017) by Ellen S Eichhorn, Stephen E. Smith.

Mindtree [NSE: MINDTREE] delivers digital transformation and technology services from ideation to execution, enabling Global 2000 clients to outperform the competition. 'Born digital,' Mindtree takes an agile, collaborative approach to creating customized solutions across the digital value chain. At the same time, our deep expertise in infrastructure and applications management helps optimize your IT into a strategic asset. Whether you need to differentiate your company, reinvent business functions or accelerate revenue growth, we can get you there.

Relational Solutions, was founded in 1996 and acquired by Mindtree in 2015. As part of the Mindtree, Digital team, our Cleveland office is the Center of Excellence for Analytics. We are experts in delivering enterprise data warehouses, data integration solutions, business intelligence, analytics and predictive analytics. We offer solutions for point of sale, POS, data cleansing, integration, enterprise demand signal repositories and trade promotion analytics for consumer goods companies CPG. 

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