10-Year BackBay Veteran Jen Dowd to Focus on Strategic Initiatives, Client Relationships, Marketing, New Business
In the newly created COO role, Ms. Dowd, 35, will help with strategy and implementation of programs designed to realize BackBay's business objectives including firm best practices, business development and marketing. She will also partner with senior leadership to enhance the BackBay client experience, elevate the brand and accelerate growth.
“BackBay has been fortunate to experience steady annual growth since the firm was founded eleven years ago, and at this point in our evolution it is the ideal time to add a COO position to help take BackBay to the next level,” said Bill Haynes, President & CEO, BackBay Communications. “With her strong integrated marketing experience, understanding of BackBay’s unique vision, culture and services, and outstanding client relationships, Jen Dowd is the ideal person for the COO role at BackBay. We all look forward to benefiting from Jen’s insights, strategy and leadership in her new role.”
Since joining the firm in 2007, Ms. Dowd has developed and led strategic branding, marketing and public relations programs for global asset management, private equity and financial technology clients. Jen’s client experience includes: Adams Funds, Baird Capital, Eagle Investment Systems, Fiduciary Trust Company, Graycliff Partners (formerly HSBC Capital), Hancock Capital, HarbourVest Partners, Murray Devine, Pamlico Capital (formerly Wachovia Capital Partners), Quad-C Management, Ridgemont Equity Partners (formerly Banc of America Capital Investors), and Thompson Street Capital.
Ms. Dowd joined BackBay from Compton Consulting, a financial communications firm specializing in the asset management industry. Prior to that, she served as an Editorial Assistant for Euromoney magazine in London.
Ms. Dowd received an M.A. in Ancient History from University College London, and a B.A. in Classics and English from the College of Charleston.
BackBay Communications is an integrated branding, marketing and public relations firm focused on the financial services sector including private equity, financial technology, insurance and asset management. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media.