- DataStax’s CX Data Solution puts enterprises on a fast track for building and deploying Customer Experience (CX) projects such as Customer 360 and Real-Time Personalization
- Upcoming independent Thought Leadership Paper highlights massive CX needs and challenges facing today’s enterprises
- DataStax Enterprise, the always-on data platform, continues advancement that meets the demanding data requirements of all cloud applications, including CX
DataStax, the leader in data management for cloud applications, today announced a comprehensive strategy to help enterprises design and implement their critical Customer Experience (CX) applications, which are essential to meet the demanding needs of the “right-now economy.” As part of this strategy, DataStax is unveiling new solutions to help customers achieve their CX goals and previewing new survey data from a commissioned study conducted by Forrester Consulting on behalf of DataStax that underscores the extreme importance of CX for today’s businesses.
CX initiatives, while a top corporate focus for many organizations, have proven difficult to implement. The data infrastructures required to provide real-time, contextually-aware insight have been siloed in various functions and/or stuck in legacy technology that cannot meet availability and performance needs. This has made things like creating a real-time, comprehensive, 360-degree view of a customer extremely difficult. For executives driving big enterprise-wide changes and for sales, service, and marketing teams interacting with customers, the data infrastructure has hindered many CX initiatives. DataStax is removing this barrier with a powerful new approach that liberates data from its historic silos and the technical limitations of legacy database technologies, while making it instantly available whenever and wherever it is needed.
“People expect great service in the moment of ‘right now’ and they are demanding a seamlessly integrated experience in both their personal and business interactions,” said Billy Bosworth, CEO of DataStax. “With our new strategy and solutions, we are providing a data management layer built specifically to meet those demands, and also showing enterprises the best way to design and use that data in all of their CX projects. The combination of DataStax Enterprise with consulting and training from our world-class experts makes it possible for companies to tackle CX challenges head on and leapfrog their competitors with faster time to market, greater efficiency, and new opportunities to gain market share.”
500 of the world’s leading enterprises rely on DataStax Enterprise to power data management for their strategic applications. Comcast, Macy’s, Penn Mutual and Macquarie are already using DataStax Enterprise to power their CX initiatives. Now, any business can easily deploy DataStax to address real-time personalization and customer 360 requirements that define great CX. For DataStax, this expanded business strategy opens up new, enterprise-wide opportunities that are at the heart of business transformation and define a “live or die” proposition for companies grappling with evolving customer expectations and the pressures of the right-now economy.
“DataStax has helped us to drive our digital transformation and to be able to respond to the ever-changing needs and demands of customers,” said Luis Uguina, Chief Digital Officer for Macquarie’s Banking and Financial Services Group, a featured speaker at the upcoming CX Executive Forum in London. “Our focus is on providing customers with a personalized and intuitive digital banking offering across our full range of products.”
CX is a Top Business Priority
To explore the urgency and changing nature of market expectations surrounding CX, DataStax has initiated a series of CX Executive Forums and Roundtables around the US and Western Europe. These intimate meetings give business leaders opportunities to discuss the latest trends for innovation in CX, as well as de-risking and accelerating their CX initiatives.
In addition, an upcoming Forrester Consulting Thought Leadership Paper highlights just how important CX is for executives today. A soon-to-be-published study commissioned by DataStax and just completed by Forrester uncovered the following:
|Business Initiative||Top or High Priority for Executives|
|Improving CX through personalization||75||%|
|Gaining a competitive edge by better understanding customers||85||%|
|Using data better to make CX decisions||83||%|
Yet despite the importance of CX to the executives surveyed, big barriers remain to implementing an effective CX solution. An inability to gain real-time value from customer data was cited by 64% of respondents.1
Bosworth continued, “This survey affirms both the importance of CX initiatives to enterprises and the extreme difficulty many of them are facing with data challenges in their CX projects.”
DataStax is Using its Own Technology for CX Today
DataStax is already using DataStax Enterprise to power its own CX initiatives. With the power of DataStax Graph on top of DSE, the company’s sales and marketing teams have a holistic view of every customer touch point in real-time, from digital to offline, and can instantly know the context and history behind each DataStax customer’s experience. This information has helped DataStax deliver better solutions to customers and more accurately address its pipeline and new business opportunities. This experience of applying its own technology, combined with years of engagements with hundreds of enterprise customers, gives DataStax unique insight into solving the most challenging aspect of building great CX applications, which is a strong foundation at the data management layer.
To help organizations quickly reach a new level of real-time engagements with their customers, DataStax is unveiling the new DataStax CX Data Solution. Additionally, DataStax announced a new version of its flagship product, DataStax Enterprise (DSE), furthering its leadership position as the always-on data platform of choice for modern cloud applications.
DataStax CX Data Solution
Customer-facing applications need to be always-on and easily scalable, while at the same time providing instant insights and actions tailored to each specific user. To realize all that, the foundation of those applications needs to be a data platform designed specifically to handle the extraordinary demands of availability and performance across a wide range of data workloads. The CX Data Solution includes the DataStax Enterprise data platform, plus world-class consulting and training from experts who have helped implement some of the largest real-time data architectures in the world, along with partner integration. By aligning industry-leading data technology with CX application design expertise, DataStax customers can accelerate their time to market with reduced risk and increased flexibility for their critical CX initiatives.
DataStax Enterprise 5.1 - the Always-on Data Platform
In additional news today, DataStax announced DataStax Enterprise 5.1 which brings high-performance operational analytics, simplified security management for multi-tenant applications, and graph data to the forefront, while eliminating complexity and downtime in a comprehensive data platform.
For More Information
To learn more about how your data management technology decisions can affect your ability to deliver a transformational customer experience, please download DataStax’s free eBook. DataStax also offers exclusive, invitation-only access to CX Forums throughout the United States and Europe.
It starts with a human desire, and when a universe of technology, devices and data aligns, it ends in a moment of fulfillment and insight. Billions of these moments occur each second around the globe. They are moments that can define an era, launch an innovation, and forever alter for the better how we relate to our environment. DataStax is the power behind the moment. Built on the unique architecture of Apache Cassandra™, DataStax Enterprise is the always-on data platform and has been battle-tested for the world’s most innovative, global applications.
With more than 500 customers in over 50 countries, DataStax provides data management to the world’s most innovative companies, such as Netflix, Safeway, ING, Adobe, Intuit, Target and eBay. Based in Santa Clara, Calif., DataStax is backed by industry-leading investors including Comcast Ventures, Crosslink Capital, Lightspeed Venture Partners, Kleiner Perkins Caufield & Byers, Meritech Capital, Premji Invest and Scale Venture Partners.
1 The Forrester Research survey was conducted in March 2017 in the US, UK, France, and Germany with 206 executives responsible for CX initiatives (C-suite, VPs, and Directors) at companies of $500M annual revenue or more, with 65% of the companies represented having annual revenues exceeding $1B. Forrester will release the Thought Leadership Paper based on this survey’s findings in early summer 2017 and the paper will be available through Forrester channels and online.