We’re releasing an updated brand identity, which includes a new logo, colors, font and visual style. Our materials, website and social networks were updated consequently and very soon you’ll notice consequent changes in ACP screens with more flexibility and improved User Experience as well as Responsive Design.
We believe the new look better illustrates what we’ve become since our founding in 2004 and what we are aiming to be in the upcoming years: a global software provider that modernizes aspects of your lending cycles through ACP solutions.
The old look started to chafe, needless to say, it was time for a change. Our design goal was to better match how we look to our positioning, to our values and to our customers. We worked to find something that appeared visible, fresh, sober & elegant.
From now on, the words “Focus . Expertise . Value” are fully integrated as part of the logo symbolizing:
Our main distinction: “Focus” indeed, we strongly believe that by opting for specialization we’re offering one of the best credit automation solutions in the global market with an optimal total cost of ownership.
What we intend to bring to our valuable customers thanks to this positioning based on specialization & focus and that are : “Expertise & Value “
We hope you like this new look & feel for axefinance!
Check out our new brochure and have a tour on our new website as illustrations of our new visual identity: www.axefinance.com
This new visual identity was designed by Garcicom and declined in the new website by the web agency Novatis.