Informatica Partner Program Designed to Extend Industry Leading Product Portfolio to Wider Range of Customers
As part of its strategy to provide organizations the ability to use data to empower their business, Informatica, the world’s No. 1 provider of data management solutions, today announced the launch of its new global Channel Partner Program- the Informatica Partner Program. A key goal of the program is to extend Informatica’s cloud and data management offerings to a wider range of customers and market segments.
Informatica is committed to helping companies accelerate their journey to the cloud. As part of this commitment, the company is focused on building a strategic network of value added distributor (VAD) and value added reseller (VAR) channel partners to help companies power their businesses using the leading data management solutions from Informatica.
The company’s enhanced Informatica Partner Program is comprised of a two-tier structure designed to help VARs and specialist partners create new sales opportunities on the Informatica Intelligent Data Platform through enhanced communications and support.
Key elements of the new Informatica Partner Program include:
A two-tier channel structure providing scalability and simplicity when transacting with Informatica
New programs and incentives for partners to increase their skill levels and help drive new customer growth in the mid-market
The creation of channel-specific SKUs, bundles and price books for both on-premise and cloud solutions and a simplified process of working with these tools
New partner marketing programs and campaigns that allow channel partners to develop, manage and close pipeline opportunities
“The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Rodney Foreman, senior vice president, Partner Ecosystem at Informatica. “Our channel program is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers.”
Informatica recently announced a distribution agreement with Arrow. The company also expanded its distribution agreement with Avnet to include the United States and Canada. Avnet is also a distributor for Informatica in EMEA, Indonesia, Malaysia and Singapore. On February 17th, Informatica honored its 2016 Partner of the Year award winners at an event in Las Vegas, Nevada.
“Big data, and the ability to cost-effectively analyze and monetize data, are rapidly evolving into a must-have for businesses of all types and sizes. We are in the era of digital transformation, and data is playing a critical role in accelerating this transformation,” said Howard Goldberg, president of Arrow’s enterprise computing solutions business in the Americas. “As a member of Informatica’s Partner Program, Arrow is well positioned to provide our reseller ecosystem with the full range of Informatica’s in-demand products and solutions—from data management and hybrid cloud to data security and integration.”
“Informatica is a key partner for Capita IT Professional Services. It is at the heart of our Capita Data strategy and will provide the key tools and technologies that will be used by our Enterprise Data Management Centre of Excellence, to provide data quality, data integration, data migration and master data management services to our clients,” said Jose Duarte, practice director, Data & Analytics for Capita IT Professional Services.
“The Informatica Partner program enables G-ABLE to drive high value solutions for clients through close collaboration with Informatica,” said Suthep Oonmettachit, Chief Commercial Officer at G-ABLE. “We can help joint clients not only improve performance efficiencies, but also deliver innovation and transform future success. Our solutions, together with Informatica’s expertise, help clients improve their operational efficiency, reduce costs and enhance competitive advantage.”
“We see incredible opportunity to leverage this partnership to help South Australian government, utilities and enterprise clients solve data-driven challenges using the world’s leading cloud data management platform,” said Wayne Cullinan, president of Pernix and the Cullinan Group. “Pernix has the credibility to deliver choice to the market, drive innovation and provide leadership to clients embarking on a digital transformation. This partnership allows us to take Informatica’s cloud data management solutions to a market which is looking for change and a fresh approach.”
“Working with Informatica enables us to provide our clients with industry-leading solutions they use to solve complex data integration challenges in the rapidly changing digital world,” said Mike McDermott, senior vice president of Business Development, Primitive Logic. “The new Informatica Channel Partner Program provides us with the resources, programs, tools and processes to deliver more value to our customers. Primitive Logic is excited to bring our Informatica product expertise in combination with our digital transformation, integration, analytics and strategy experience to assist our clients in their migration to the cloud.”
“Informatica’s new channel program provides first-rate enablement and training programs, and are aimed at providing our people with the same sales knowledge and opportunities to excel that Informatica’s own sales team enjoys,” said Adam Fraser, sales manager at Softcat. “The ability to offer our customers a comprehensive portfolio of data management and integration solutions is critical to growing our business, and Informatica is making it easy for us to do that.”
"Trianz is proud to be an Authorized Informatica reseller. We believe this partnership signifies our growing footprint in the Informatica channel ecosystem,” said Ira Horowitz, vice president of Client Relationships at Trianz. “We will continue to focus on enhancing our skills to help our clients solve critical business challenges by leveraging Informatica’s data management solutions."
Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.