Planner Securities Announces Launch of Groundbreaking Alpha Plan Platform

15 February 2017

Today, Planner Securities, an online investment firm, has confirmed the official roll out of its state of the art Alpha Plan online trading platform. Thanks to ETNA Trader, a white label trading platform, a boutique retail broker-dealer like Planner Securities was able to go to market in record time.

The past 12 months has seen a major shake-up in the sector with a number of high-profile consolidation processes witnessed within retail broker-dealership businesses. Armed with proof of tightening competition and the crucial role that technology is playing, ETNA Trader has unleashed its blueprints to democratize the market and allow small to mid-sized U.S. retail brokerages like Planner Securities to remain competitive.

Alpha Plan Trading Platform
Alpha Plan Trading Platform
"We're delighted that Alpha Plan brings a superior trading experience with a competitive edge," asserted Humberto Santos, CEO, Planner Securities. "I'm proud of our instrumental synergy with ETNA to help us to enable access to the U.S. markets for customers from around the world."

"It's an honor to have an opportunity to work alongside such a unique investment boutique firm like Planner Securities to help it stay competitive," expressed Roman Zhukov, CEO, ETNA. "This is in line with our ethos of making the most modern trading technology super affordable. Lowering costs for the end user is key in today's ever expanding FinTech space."

ETNA Trader's user growth has stemmed from its origins within an experienced software consultancy trusted by some of the biggest FinTech brands in America to build exceptional industry-leading solutions. Following a detailed analysis of trading infrastructure, it identified a gap in the market for a broker-neutral trading infrastructure vendor offering an integrated and highly customizable front-end and back office solution.

Clients now have the power to build a robust mobile investing app with the ability to go live using ETNA Trader's API within days while offering low or zero commissions to users. The white label model has saved companies millions of dollars in the Research and Development process.

 

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