BearingPoint joined forces with Continental ITS on a breakthrough project to design a digital platform for drivers, enabling Continental to redefine its customer relationships
Customer experience is a big driver of connected vehicles, and just as consumers expect seamless digital solutions from their banks and fashion retailers, so too do they have the same expectations from their road vehicles. Continental ITS worked with management and technology consultancy BearingPoint to develop new digital service offerings for drivers and, in so doing, deepened the relationship with customers.
Commenting on the team’s goal of positioning Continental ITS as an end-to-end service provider, Arno Semmelroth, Director of Ideation, Continental AG, said, “With BearingPoint’s help we were able to rapidly accelerate and professionalise the process of becoming a digital ecosystem.”
Continental already had an extremely successful business of supplying vehicle parts to service centers and original equipment manufacturers (OEMs). In addition, it could communicate directly with customers by sending data messages to onboard units, which reported on fuel consumption, range and efficiency. But with technological advancements and dynamic markets, the company did not want to squander its chance to develop its value network further: it has set up a smart mobility platform for its customers.
Using “eHorizon,” a state-of-the-art dynamic mapping system that updates the car’s digital map in real-time, Continental had a basis for enhancing its communications with customers. The system harnesses “swarm intelligence” to continuously supply the digital map in the back-end with accurate and up-to-date information. This ensures drivers are informed in advance of obstacles along their route, such as roadwork, debris and traffic jams.
The sticking point was which digital services it should focus on. Together with BearingPoint, a team was assembled to devise the right digital services specifically for motorcyclists.
BearingPoint’s Digital Innovation Generator formed the heart of the approach to transform Continental ITS from a traditional service to a digital service model business. In the words of Rene Körner, Senior Manager Strategy & Business Development, Continental AG, “BearingPoint’s Digital Innovation Generator considers all relevant facets of a service offering. In this way we were able to reduce learning curves and use a structured framework to convince all participants of our approach.”
Beginning with Continental’s current position, the tool uses a tailored, iterative methodology to tackle product service development and business model definition, and concludes with implementation support.
Some of the key benefits that arose from the project:
- • Setting up new value propositions for both existing customers (automotive OEMs, etc.) and new customers (motorcyclists) by launching eHorizon
- • Developing the business concept eHorizon for motorcycles with Continental ITS as an end-to-end service provider
- • Creating a sophisticated digital service offering that forms the basis of a broader digital ecosystem
- • This digital ecosystem will enable the business to participate in such areas as “smart cities”
- • Presenting Continental ITS as an “orchestrator” in smart mobility by combining hardware and software
“The project has equipped Continental with the mindset and toolset to quickly identify and capture business opportunities in the future for exceptional market share growth,” said Stefan Penthin, Global Leader Operations at BearingPoint.
For more information, you can download the case study here.
BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three units: Consulting, Solutions and Ventures. Consulting covers the advisory business; Solutions provides the tools for successful digital transformation, regulatory technology and advanced analytics; Ventures drives the financing and development of start-ups. BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success.