Thomson Reuters has released a Checkpoint white paper, Four Ways to Effectively Leverage Social Media for Your Firm, which makes the case for why businesses need social media marketing in order to remain competitive. It delivers practical advice on how to generate a content strategy to earn higher engagement with clients and prospects through social media channels.
As consumers grow increasingly tech-savvy, businesses must create richer social media experiences beyond merely hosting a Facebook page, LinkedIn account or Twitter profile. With the explosion of digital communications, prospects now expect to access advice, analysis and insights before they become paying clients. At the same time, existing clients expect prompt service and real-time communication through the channels they already utilize on a daily basis. If executed properly, social media can be a measurable solution to increase engagement, convert leads and drive sales.
“Accounting professionals excel at rapidly reacting to and adapting to the fast pace of changing laws and industry standards. There are now proven methods to apply this same mindset to firm marketing,” said Pushkar Bhoopalam, Director of Product and Customer Management with the Thomson Reuters Tax & Accounting business.
“When firms leverage social media to create a communications strategy across multiple channels, they become easier to find and more relatable, two critical attributes in today’s marketplace,” added Salim Sunderji, Managing Director, Checkpoint, with the Thomson Reuters Tax & Accounting business. “Through smart content and engagement, as this paper demonstrates, firms will organically build their brand equity, earn trust and expand their influence.”
This white paper provides helpful tips on how to leverage social media to achieve various business objectives, including client engagement, thought leadership and staff recruitment. It also offers metrics on how to evaluate social media success in terms of influence, engagement, amplification, reach and acquisition.
Thomson Reuters Checkpoint Marketing for Firms provides innovative content marketing services and resources that will help your firm thrive — including Social Media Solutions, named as one of Accounting Today’s Top New Products of 2017. Our range of customizable newsletters, communications and thought leadership content make it easy to connect with clients, reinforce your brand and ensure the best return on marketing investment.
Thomson Reuters is the world’s leading source of news and information for professional markets. Our customers rely on us to deliver the intelligence, technology and expertise they need to find trusted answers. The business has operated in more than 100 countries for more than 100 years. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges (symbol: TRI).