BroadGroup: New Nordic Market Report Shows Region is Positioning as a Giant European Data Hub

Stockholm and London - 6 October 2016

New research from International data centre analyst, BroadGroup, suggests that the Nordic markets are positioning as a giant European Data Hub, based on the abundance of green power available, supported by low energy taxation, increased connectivity and a stable economic environment.

The key findings of the new Data Center Nordic II report which covers 6 markets in the region: Norway, Sweden, Finland, Iceland, Denmark and Estonia, will be presented at the Datacloud Nordic conference to be held in Stockholm on the 20th October 2016.  Local and international investors will meet major industry leaders to participate in sessions and panel discussions on what's hot for investors as well as gain insight into the industry opportunities and challenges in the Nordic region.

BroadGroup research analysts reviewed current data center developments revealing a changing picture over the past twelve months and suggests that m2 space across the region will increase by more than 34% by the end of this year. Available power - all based on renewable resources - will increase by a similar level across the period. 

Steve Wallage, head of BroadGroup Consulting said: "Overseas investment by the likes of Google, Apple, Yandex and Facebook have strongly impacted the region and influenced the emergence of local digital eco systems.  However, they must also create a solid regional identity to attract the large global customers."

Jeffrey Krogh, managing director, BNP Paribas - Media and Telecom Sector added: "In a world of increasing uncertainty, investors are looking towards the Nordic region for investment opportunities as the respective countries provide a solid economic backdrop. Data Centres are increasingly seen as essential infrastructure. The asset class supports the increasing digitalisation of the economies - an area where the Nordic countries have always been at the forefront."

Conference delegates will hear from financial experts on Global finance and M&A opportunities for Data Center and cloud. They include Sicco Boomsma, Director, Structured Finance, ING Bank, John Eland, Data Centre Investments, AXA Investment Managers and Tom Wells, Partner, Arma Partners. 

Philip Low, managing director, BroadGroup said: "The conference is attracting interest not only from Nordic organisations wanting to know how to address the many challenges that confront companies adapting to a cloud environment, but also international enterprises and investors who perceive growth and development opportunities across the key regional markets."

BroadGroup is an Information Media Technology and Professional Services company. Established in 2002, the company has achieved recognition and growth through delivering quality research and insight in a number of niche and emerging areas of the telecommunications and technology sector. Its Data Centre and Cloud practice is now the market leader in providing commercial due diligence, research and analysis for the sector. The company's events portfolio includes the Datacloud, Awards, Finance and Investment Forum and Dark Fibre Convention brands which deliver high quality international networking and business opportunity events. 

Source: GlobeNewswire

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