NGDATA Customer Belfius Bank Named the 2016 Ventana Research Technology Leadership Award Winner

New York - 30 November 2016

Belfius Bank Recognized for Optimizing Customer Interactions with NGDATA’s Lily Enterprise 

NGDATA®, the customer experience management solutions company, today announced that its customer Belfius Bank is the 2016 Ventana Business Technology Leadership Award winner for its implementation of NGDATA’s customer experience operating system, Lily Enterprise™.

Belfius Bank is the winner in the Business Analytics category and is using Lily Enterprise to drive continuous, real-time actionable insights for superior customer interactions. Deployed in early 2016, Belfius has already been able to learn from behaviors, context and preferences to optimize omni-channel customer interactions and deliver personalized and meaningful offers to customers at the right moment via the right channel.

“Our partnership with NGDATA has been a success from day one. Lily Enterprise is central to our customer-centric strategy and we can now use our data to drive relevant customer interactions,” said Geert van Mol, chief digital officer, Belfius Bank. “We are honored to be recognized by Ventana Research.”

Belfius has used Lily Enterprise to aggregate customer data from multiple sources, turning it into “Customer DNA”. The solution is integrated across Belfius’ products and communication channels to enable more relevant conversations based on the stage of the customer journey, which better serves customers and drives greater loyalty and lifetime value. The short time to market enabled Belfius to strengthen their position in the mobile market, and take great strides towards advancing their market leader position through better customer experience management. Belfius can gain greater customer visibility, with real-time scoring and analytics across its channels and products. Its roadmap focuses on clear use cases, including next-best-offer, cross- and upsell, loyalty and retention programs.

“We are thrilled to see Belfius Bank rewarded for its commitment to using data to drive superior customer experiences,” said Luc Burgelman, CEO of NGDATA. “At NGDATA, our customers’ success is of utmost importance, and we look forward to our continued partnership with Belfius as they redefine banking customer relationships.”

"Belfius Bank is a well-deserving recipient of the 2016 Ventana Research Leadership Award in Business Analytics," said Mark Smith, CEO and chief research officer at Ventana Research. "With NGDATA’s Lily Enterprise solution, Belfius has optimized its commercial customer engagement to deliver the interactions that can help ensure a great customer experience. We congratulate Belfius Bank and NGDATA on this Leadership Award.”

The 2016 Leadership Awards will bring forward the leaders and pioneers who have contributed to their organizations’ successes. These practitioners realize that successful business technology efforts require a team effort guided by leadership, and our awards will bring industry attention to those that have committed their resources to this critical undertaking. The Ventana Research Leadership Awards cover 30 business and technology categories and are open for organizations across business and IT, technology vendors and consulting firms. Analyst review, case studies and submissions are evaluated based on the stringent guideline set out by awards program criteria. Ventana Research 2016 Leadership Award recipients are announced and presented to the market through our press announcement. All winners will be recognized and the award recipients and their supporting technology vendors and/or consulting firms will receive a prestigious award from Ventana Research.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. 

NGDATA® helps data-rich companies in financial services, media/publishing and telecom to automate and optimize omni-channel customer interactions. The company’s customer experience operating system, Lily Enterprise™, captures data across all channels and provides enterprises with real-time insights to drive superior customer experiences. Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. 

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