Real-time customer analysis aids in improving customer experience, targeting, and new revenue programs
MapR Technologies, Inc., provider of the industry’s only Converged Data Platform, today announced the immediate availability of the MapR Customer 360 Quick Start Solution powered by the MapR Converged Data Platform. Using advanced, real-time analytics to deliver hyper-relevance at the point of sale, social interaction or ecommerce site, marketing organizations can engage with MapR data scientists to deploy the MapR Converged Data Platform on their road to digital transformation.
“In the C-Suite, CMOs may have the most to gain and the most to offer by adopting real-time Customer 360 use cases,” said Dave Jespersen, senior vice president, worldwide services, MapR Technologies. “Digital marketers now have enormously powerful tools with which to understand and adjust to how customer and markets evolve and this Quick Start Solution puts them on the fast track for realizing the benefits.”
Traditional CRM powered Customer 360 solutions break down when data volumes and variety are added to the picture en masse. Predictive and accurate customer analytics stem from richer data sets (e.g. social, credit, behavioral) and machine learning models. Marketers are getting a clearer vision of what a data-driven marketing organization must support such as sales and marketing operations, content and ad targeting, and voice-of-the-customer.
Details of MapR Customer 360 Quick Start Solution (QSS)
The core of the Customer 360 QSS is to plan and execute machine learning models to address key digital marketing imperatives for the CMO.
Use cases include customer upsell and cross sell, micro segmentation, call center analytics, and content targeting recommendation engine. As part of the QSS, MapR Professional Services provide discovery and planning (1 Week), and development and project execution (5 Weeks). The execution phase includes curation of data sources, machine-learning iterations (features, modeling, metrics), knowledge transfer to customer to maintain / implement solution, and continuous training and consultation about tools and use case roadmap.
The new MapR Customer 360 Quick Start Solution is available today from MapR worldwide.
MapR enables organizations to create disruptive advantage and long-term value from their data with the industry’s only Converged Data Platform, which delivers distributed processing, real-time analytics, and enterprise-grade requirements across cloud and on-premise environments–while leveraging the significant ongoing development in open source technologies including Spark and Hadoop. Organizations with the most demanding production needs, including sub-second response for fraud prevention, secure and highly available data-driven insights for better healthcare, petabyte analysis for threat detection, and integrated operational and analytic processing for improved customer experiences, run on MapR. A majority of customers achieves payback in fewer than 12 months and realizes greater than 5X ROI. MapR ensures customer success through world-class professional services and with free on-demand training that 50,000 developers, data analysts and administrators have used to close the big data skills gap. Amazon, Cisco, Google, HPE, Microsoft, SAP, and Teradata are part of the worldwide MapR partner ecosystem. Investors include Future Fund, Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures.