Product integration optimizes partner performance measurement-to-payment workflow
TUNE subsidiary HasOffers, in cooperation with Tipalti, the leading supplier payment automation platform, announced the availability of a deep integration that streamlines the entire publisher and affiliate management process for advertising and affiliate networks. By combining HasOffers’ real-time digital marketing campaign tracking and attribution analytics for mobile and performance networks with Tipalti’s capability that automates payment operations to global suppliers, the integration simplifies the entire process of measuring, managing and making timely payments to ad networks and affiliate networks across the globe. The entire partner lifecycle for onboarding, performance measurement, invoicing, payment, and reconciliation is self-contained and streamlined for maximum efficiency and visibility.
“The HasOffers and Tipalti integration eliminates the last mile of working with publishers and affiliates,” said Tipalti CEO Chen Amit. “Advertising and marketing partners across the globe will be able to select their chosen payment methods, be paid in their own currency, and self-service their payment status. Ad networks and performance networks can dramatically reduce their workload related to tracking and managing payments by 80% or more by using this integration, while elevating their partner payment experience.”
"The integration with Tipalti dramatically simplifies the payments for HasOffers clients to their partners,” said Cameron Stewart, HasOffers General Manager. "It gives both the network and the advertising partner significantly more payment options while enhancing partner service and a higher transparency of the whole payment process between them.”