NGDATA™, the customer experience management solutions company, today announced a partnership with Zementis that will deliver real-time execution of predictive analytical models to help organizations improve the customer experience for their end users. Including technology from Zementis, banks, telcos and media/publishing companies using Lily Enterprise will now be able to operationalize the insights from their existing predictive models in real time, giving these organizations the most accurate, atomic-level view of their customers.
Currently, most organizations running predictive analytical models are struggling to convert the insight into actions that create significant impact on the business. Lily Enterprise, through its machine learning techniques, delivers the complete, atomic-level customer view that allows organizations to better understand and better service their customers. As a result of the partnership with Zementis, customers can now add existing insights from their own predictive models to that view in real time.
“Today, in a typical organization, data and the insights they generate exist too far away from business actions and customer engagements,” said Luc Burgelman, founder and CEO of NGDATA. “NGDATA customers across the world are using Lily to transform customer data into immediate and actionable intelligence. Our partnership with Zementis expands our continuous customer scoring capabilities to support all traditional predictive models, helping our customers to gain insights faster than ever.”
Zementis will help NGDATA customers integrate all existing predictive models – including those created in some of the world’s most popular modeling tools, including SAS, IBM SPSS and R - into the Lily Enterprise solution in real time, allowing it to continuously run and refine analytics that deliver a more nuanced understanding of the customer. As a result, organizations using Lily Enterprise will now have an even more complete and optimized view of the customer.
“NGDATA’s Lily Enterprise is a powerful solution to help companies across the world better understand their customers,” said Dr Michael Zeller, CEO of Zementis. “The insight into thousands of industry-specific metrics delivered by NGDATA helps organizations develop a deeper understanding of customers, improve the predictive capabilities of analytics and ultimately improve their bottom line. Our solution will ensure the continuous, real-time linkage between business intelligence tools and Lily Enterprise to improve the speed of decision-making.”