Pioneer in Advanced Analytics Solutions for Financial Institutions, Saggezza Announces Client Partnership with 121 Financial

Chicago - 1 March 2016

Saggezza, Inc., an industry expert in providing advanced analytic solutions to the financial services industry announced today plans to implement TruVantage™, at 121 Financial Credit Union. TruVantage is a powerful advanced analytics product that empowers financial institutions to uncover customer insights and intelligence on new product offerings, enhanced services and more effective marketing and operations. The revolutionary advanced analytics supported by Saggezza’s data scientists help the financial institutions to make more informed business decisions and lead with greater competitive advantages.

“In order to continue providing first-class services and products and to keep pace with our members’ evolving needs, we recognized the importance to enhance the way we interact and communicate with our members,” says Paul Blackstone, Chief Strategy Officer at 121 Financial. “We chose Saggezza’s TruVantage for its powerful analytics tool that will enable our institution to transform our operating model, continuously improve member experiences and resources, and ultimately grow our business.”

With TruVantage, 121 Financial now has the ability to:

  • Increase retention and revenue by identifying up-sell and cross-sell opportunities
  • Halt customer churn and maximize customer lifetime value
  • Track the actions of their most profitable customers to gain best practices
  • Enlist experienced Data Science Consultants to identify new revenue streams
  • Achieve results in as little as 120 days with quick product deployment

“Over the years the financial institution market has faced a number of challenges, whether it is increased competition, significantly increased regulatory scrutiny and compliance costs, or margin compression. It is safe to assume that everyone needs or wants new sources of revenue and income,” says Steven Simpson SVP-Financial Institution Solutions at Saggezza. “121 Financial recognizes these challenges and took action by adopting the advanced analytics imperative. We look forward to working with 121 Financial and seeing their institution gain significant benefit from using TruVantage.”

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