Turkey’s central processor for bank payment cards adopts real-time transaction monitoring software as customer experience management solution
Bankalararasi Kart Merkezi (BKM), along with Printec and INETCO, have announced the launch of a new Fintech project aimed at enhancing customer experience. This project is the first of its kind in Turkey, with BKM adopting real-time transaction monitoring solutions from INETCO to gain full visibility into the performance of each individual customer interaction. This new generation of customer experience management solutions was introduced to BKM by Printec.
As the centralized card payments processor for 29 banks in Turkey, BKM understands the way they manage their service environments has significantly changed. It is changes in customer needs and behaviours, the adoption of alterantive digital service channels and the acceleration of new application roll-outs that are the key drivers.
At a press conference held on May 31st in Istanbul, Turkey, BKM, Printec and INETCO explained the importance of successfully transforming their business around the customer.
“A big part of becoming truly customer-centric, and successfully launching new payment applications such as TROY, is providing a customer interaction experience that feels “easy” and effortless, with continuity across all digital channels,” stated Dr. Soner Canko, CEO of BKM. “This is where gaining real-time visibility into every customer transaction becomes crucial. With INETCO solutions provided by Printec, we can move towards a centralized transaction hub to really understand a customer’s experience across all channels.”
Nazan Arica, General Manager of Printec Turkey, further explained how every transaction tells a story, and provided details of the deployment being undertaken by BKM. She stated, “Printec is very excited to work with customers such as BKM and our technology partners such as INETCO to offer best in class solutions, and really push the boundaries on what is possible when it comes to delivering the ultimate customer experience.”
Transaction monitoring and analytics software such as the INETCO solutions are the underlying, essential customer experience management tools that make sure all digital transactions are running smoothly and seamlessly, without customer disruptions. They are also the key to unlocking the true value of customer transaction data, and providing the information payment processors, banks and other financial institutions need to:
- Deliver more relevant omni-channel customer experiences
- Push the digital transformation agenda for the end-to-end enterprise architecture
- Efficiently manage the performance of both new and legacy payment applications
“We are extremely excited to be a part of BKM’s customer experience management strategy,” stated Bijan Sanii, CEO of INETCO. “Transaction data is the key to connecting every touchpoint in a customer’s lifecycle, with each transaction containing a goldmine of information on what the customer is experiencing, how networks and applications are responding and what the business value of each transaction is from a revenue or service perspective. This valuable information will help BKM define new revenue models, deepen the customer relationship and lower the cost-to-serve.”
To learn more about this new generation of customer experience management solutions, please contact Printec or INETCO. INETCO will also be showcasing their transaction monitoring and analytics solutions at the European ATMs Conference being held in London, June 14-15th.