Apigee Extends API Monetisation for B2B Businesses

28 July 2016

Apigee, the API company, today announced that the Apigee Edge API management software delivers new capabilities to help businesses monetize API programs with a wider ecosystem of API users, from individual app developers to large enterprise customers. Apigee Edge now supports enterprise-grade API monetisation models appropriate for large enterprise customers that may have complex on-boarding logistics from legacy vendor systems, customized contracts, and massive API volumes.

“APIs have become a competitive advantage for many enterprises, such as MapQuest. Finding the right API commerce solution is important for all companies to deliver more effective and lucrative business models for their API ecosystems, as we identified while working with MapQuest. Models like revenue sharing or pay-by-performance can go a long way in attracting and keeping developers, and we are now extending our monetisation capabilities to serve the requirements of big businesses consuming APIs,” said Anant Jhingran, Apigee CTO.

Apigee Edge’s API monetisation capabilities are designed to help companies maximize the business value and foster rapid growth of their digital programs. With Apigee, customers can manage the end-to-end process of monetizing APIs – including creating rate plans, managing limits and notifications, configuring reports and billing documents, and delivering a developer portal to maximize API program value.

With the enhancements announced today, the monetisation capabilities in Apigee Edge enable businesses to deploy API commerce solutions appropriate for companies with complex business-to-business (B2B) business models. Key new monetisation capabilities in Apigee include:

• Partner and API traffic on-boarding: This new capability enables Apigee customers to move traffic from existing in-house and legacy vendor systems with little to no downtime, easily transfer previous API usage state, and expose monetized API traffic on Apigee.

• Custom rate plans: This feature provides a simple interface to enable companies to manage API rate plans with custom properties, such as API quotas shared by multiple developers within the same company.

• Generic notifications with guaranteed delivery: With Apigee’s new Webhook-based notifications feature, customers can set up automatic delivery of rate plan limit notifications to their in-house notification systems. Users can register an in-house notification system with Apigee, and notifications will be delivered and retried for delivery in case of network issues.

MapQuest, one of the most recognized mapping brands, benefits from a large ecosystem of software developers, from businesses big and small, that use its APIs to build and run apps that use MapQuest data, such as its geolocation and mapping services.

Apigee Edge and the Apigee Edge monetisation capability have helped MapQuest better manage their B2B business. Apigee Edge has enabled MapQuest to offer their products via a virtual, self-service storefront. They can now more effectively manage and cater to a wider range of customers with varying needs, regardless of application type, user base, or stage of development.

The monetisation capability in Apigee Edge appealed to MapQuest's enterprise-level customers. With the ability to customize their interaction with the platform, MapQuest has created an improved customer experience by quickly serving pertinent information to customers regarding their contracts. Now all of MapQuest’s API traffic passing through Apigee is automatically analyzed for the appropriate micro-charge stipulated by the customers’ contract. Enterprise customers receive email notifications once they've reached a specified percentage of their contract quota, giving them the tools to make decisions about their usage and contract needs and making for a better overall customer experience. Internally, MapQuest is now able to make better, data-driven decisions based off of the traffic they send through Apigee.

“API ecosystems are getting bigger, more complex and more business-critical,” said Jennifer Kinney, chief technology officer and vice president of engineering at MapQuest. “It’s important that businesses have the freedom to deploy many different ways to orchestrate value creation through APIs. Apigee’s monetisation capabilities provide the flexibility and agility to allow API providers to quickly determine and execute on the right business strategy for their digital initiatives.”

The Apigee Edge platform is an enterprise-grade API management platform that empowers organizations like MapQuest to securely deliver and manage APIs and API traffic at scale. In addition to API monetisation, Apigee Edge includes comprehensive API management capabilities including API gateway, developer portal, analytics, multi-tenancy support for high scale, and much more.

The Apigee Edge API management software is part of Apigee’s enterprise-grade API platform, which also includes Apigee Insights, an API-based, self-service predictive analytics solution; Apigee Link, an API-first Internet of Things (IoT) product for connecting devices to the Internet; and Apigee Sense, an intelligent API security product.

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