Investit, a leader in research, benchmarking and consulting services for the investment management industry, is pleased to announce that Marcel Bar has joined the firm as head of Investit’s digital consulting practice. Marcel will spearhead the Investit Digital Accelerator and Innovation programmes in response to the increasing demand for Investit’s services in these areas.
Marcel brings 15 years of experience in developing and implementing digital strategies and programmes, with 10 years in the investment management industry, most recently as Head of Design and Innovation at Schroders. He has also worked in senior roles in start-ups, digital agencies, consulting firms and investment managers, within technology, marketing and change management. Career highlights include digital transformation programmes, digital strategy, innovation labs and customer experience implementation.
With today’s fierce competition for investor assets and shrinking margins, successful investment management and servicing firms are embracing innovative digital solutions to create greater investor loyalty and drive brand recognition. “This is an exciting time for digital in the investment management industry. Firms are keenly aware of the importance of being investor centric and providing personalised and timely information to clients when, where, and how they want it. A strong Digital programme provides the foundation for achieving that objective,” says Bar. A 2015 Investit survey revealed that 70% of financial service firms are still in the early stages of digital maturity. Firms are struggling with creating the right digital strategy using the right technologies that will enable them to meet the firm’s business objectives while meeting shifting client needs. Bar added, “I am very pleased to join Investit who have a very strong reputation for practical consultancy and are a leader in the industry. I look forward to helping Investit’s many clients achieve their goals.”
Catherine Doherty, CEO, commented “We are delighted to have Marcel working with us. His combined experience in honing digital strategies, driving innovation, and knowledge of the asset management industry make him a key addition to the Investit family and reflects our ongoing commitment to meet the needs of our clients.”