Vested selected after extensive search for new communications team
Investopedia, the world's leading source of financial information on the Web, today announced it has selected financial communications firm Vested as agency of record to manage its global communications. Investopedia is owned by IAC (NASDAQ: IACI), owner of Tinder, Match.com, and Ask.com, and sees 20 million unique visitors each month and 60 million page views per month.
Investopedia went through an extensive selection process, reviewing numerous large generalist and small specialist agencies before selecting Vested. Investopedia's goal is to leverage its data science and industry insights to raise its profile as a venue for sophisticated investors. Combining its ability to track investor trends with a growing team of financial advisors, Investopedia aims to become a source of financial insights for everyone, from young people to high net worth investors.
Vested is a new financial communications firm for a new financial industry. Building on extensive financial knowledge, Vested was formed to create an integrated financial communications firm for a rapidly changing industry. As the walls of traditional marketing disciplines are breaking down, Vested is combining all skill sets to unify the branding and messaging efforts of the world’s leading financial institutions.
David Siegel, CEO of Investopedia said, "As the world's go-to source for financial information, we were looking for a firm that combined depth of industry knowledge with innovative creativity. As an IAC company that always looks to innovate, it was essential to align our communications efforts toward that goal.”
Dan Simon, CEO of Vested said, “Investopedia has always been one of the most desired financial brands to work with. Given our integrated style and out-of-the-box creativity, we are very excited to grow this relationship even further!”
Vested’s efforts have already placed Investopedia in top-tier financial media like Financial Times and Business Insider as well as broadcast outlets, including CNBC, among others. Investopedia’s innovative efforts are already paying dividends with Vested’s integrated approach to financial communications.