CRITICAL Software announced a strategic partnership with bpm’online, a world-class vendor of process-driven CRM software for marketing, sales and service. This news comes alongside the announcement that bpm’online, with its unique process-driven approach to CRM, has been recognised in Gartner’s 2016 Magic Quadrant for CRM Lead Management.
The partnership allows CRITICAL Software to offer award-winning Customer Relationship Management (CRM) solutions to its client-base.
Bpm’online’s line of products include out-of-the-box processes for marketing, sales and service which make it easy for businesses to improve the day-to-day management of customer journeys. Unlike traditional CRM systems, bpm’online’s solution allows for quick and easy management of client-facing processes, equipping companies with the agility needed to constantly test different approaches in order to define the most efficient ways of communicating with customers.
“We are pleased to partner with bpm’online in adding real value to our CRM portfolio, especially when considering the synergies that exist between our companies’ approaches to client servicing,” said Pedro Alexandre Salgueiro, Business Development Director at CRITICAL Software.
“Bpm’online’s solutions are exceptionally cost-effective and adaptive, and the user-friendly interfaces are widely-recognised as market-leading by key industry analysts. By partnering with bpm’online we can be sure that our dedication to reliability, excellence and customer service is reflected in the products we offer.”
CRITICAL Software will help companies by implementing bpm’online’s marketing, sales and service solutions.