LiquidHub Expands Data Management, Market Research and Analytics Capabilities with the Acquisition of Annik for Enhanced Data-Driven Customer Insights

Philadelphia, PA - 15 December 2016

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions 

LiquidHub, a customer engagement company, today announced the acquisition of Annik, a global data management and analytics solutions firm that creates better customer experiences for brand name clients, including Microsoft, Netflix, HP, Nestle, and Vistaprint.

With offices around the world, including India, Poland, China and the United States, Annik will expand LiquidHub’s geographical footprint and presence in high-tech markets. Combining Annik’s capabilities around data science and data management with LiquidHub’s expert team of innovators, designers, technologists, marketers, and strategists, this acquisition complements and enhances LiquidHub’s ability to create extremely valuable, and engaging customer experiences for our trusted client partners.

“As digital transformation continues to drive disruption and change, companies need better insights to transform their customer engagement strategies or they risk becoming irrelevant,” said Jonathan Brassington, CEO and co-founder of LiquidHub. “As we continue to re-imagine engagement by better understanding the people who matter most to our clients, the addition of Annik’s world-class capabilities in market research, data science, data analytics, and insights around customer behavior is critically important to LiquidHub’s rapid growth in this space.”

The acquisition of Annik will add 1,000 professionals to the LiquidHub team, including Rahul Sahgal, President and CEO, and Sandeep Bhatia, chief operating officer. Together, Sahgal, Bhatia, and other members of the Annik executive team bring decades of experience in delivering innovative and transformative digital solutions to global companies.

“LiquidHub has a long history of delivering exceptional customer engagement solutions for their clients and through the addition of Annik’s expertise we are uniquely qualified to solve our customers’ most challenging problems,” said Sahgal. “It’s a great opportunity for us all at Annik to join forces with LiquidHub and together create a future re-imagining customer engagement.”

Established in 2000, Annik is a global leader in providing world-class data and analytics solutions that help businesses realize the full potential of their data assets. Using a global delivery model, Annik’s solution framework leverages considerable in-house data and process expertise leveraging its configurable workflow automation products. Annik has grown to over 1,000 employees located across 6 global locations.

LiquidHub is a customer engagement company that partners with businesses to improve customer experience and drive growth. Headquartered in Philadelphia, with operations in North America, Asia, and Europe, we serve companies globally, helping them solve their most complex challenges through design expertise and technology innovation. Our customer successes are the result of a culture rooted in thought leadership and delivery excellence. 

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