Highest Ranked in Strategy, Report Declares Informatica’s Support as “Second to None in the Space”
Informatica®, the world’s No. 1 provider of data management solutions, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Informatica as a leader in The Forrester Wave™: Product Information Management Solutions, Q4 2016. Informatica is the only vendor that received the highest possible score (five out of five) on the strategy axis and is top ranked in the strategy and market presence categories.
The Forrester report observes that “eBusiness pros increasingly trust PIM providers to act as strategic partners and are including them as part of their digital transformation initiatives.” The report continues saying that “improved integration and syndication, usability, and portal tools will dictate which providers will lead the pack.” Identifying Informatica as a leader in PIM solutions, the Forrester report states that “Informatica is well positioned to tackle the future of commerce.”
In addition to scoring Informatica highest in strategy and market presence, Forrester gave Informatica MDM – Product 360, the company’s product information management (PIM) solution, top marks (five out of five) in the criteria of vendor portal tools, workflow and business process support, and time-to-value. The report states, “Product 360 has one of the most complete sets of deployment, quality, and data management capabilities for PIM,” and that customers chose the Informatica solution “in large part for its usability to support an omnichannel environment.” The report also observes that Informatica’s support “is second to none in the space.”
As part of Informatica’s end-to-end, modular and integrated MDM solution, Informatica MDM – Product 360 is a master data-fueled PIM application that empowers business users to effectively manage and collaborate on product data with internal and external stakeholders to improve the customer purchase journey, provide consistent, complete and accurate information across all sales channels, grow revenue, improve productivity, and ensure compliance. Additionally, Product 360 integrates seamlessly with Informatica MDM – Supplier 360 to provide organizations with a unified experience when onboarding and managing both suppliers and product catalogs.
“Enterprises use Informatica MDM – Product 360 to speed product introductions across all channels by up to 400 percent, find and convert new customers, and power more personalized, compelling and profitable shopping experiences across growing numbers of consumers,” said Amit Walia, executive vice president and chief product officer, Informatica. “Product 360 works with all databases, not just one or a select few, and automates and helps ensure the use of only trusted product information. As hundreds of Informatica customers can attest, its innate usability and self-help tools empower business users to work more productively with their information right off the bat and rapidly achieve competitive advantage.”
Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.