New browser-based trading solution Infront Web helps sell-sides move private investors into electronic trading

Oslo, Norway - 6 May 2015

Infront, the leading provider of real-time market data, news, analytics and electronic trading solutions is launching Infront Web: a web browser-based market data and trading solution aimed at banks and brokerages who want to help their private investor clients interact with the markets by moving beyond free finance sites or phone-based order taking to safe screen based trading.

The new solution gives private investors access to global multi-asset market data, market and broker specific news, charting, analytics and electronic trading from any popular web browser.

Complete electronic trading solution for sell-sides
Infront Web joins Infront terminals for professional users and mobile apps to complete Infront’s offerings for sell-side firms seeking to provide their clients with market data and electronic trading services. With Infront, banks and brokerage firms can now equip their internal users, institutional buy-side clients and private investor clients leveraging the Infront electronic trading platform.

“Infront Web offers the key components of an advanced trader terminal without the complexity of a full-blown desktop,” says Urs Rutschmann, COO at Infront. “The new service simplifies market data and trading for private investors, while offering significant functional and content improvements over the website services many of them currently use.”

Helping more private investors interact with the real market
Infront Web can help sell-side institutions deliver the real market experience to their private investor clients with global, real-time market data, news, analytics tools and easy to use trading features. The service is based on HTML 5 technology and runs in all major browsers with no software to install, upgrade or support – simplifying client service and making it extremely easy for new users to get up and running.

Infront electronic trading solutions are broker- and OMS-neutral, cloud-based, hosted and FIX compliant, and enable sell-sides to leverage their existing infrastructure to deliver electronic trading to internal users and external clients.

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