The Bolt Platform Supports Participating Carriers for Google's Entry into the U.S. Auto Insurance Market
BOLT Solutions, Inc., provider of the leading insurance distribution platform to the property and casualty (P&C) insurance industry, today joined the launch of Google Compare Auto Insurance (google.com/compare/autoinsurance), an online auto insurance site designed to make the process of researching and purchasing auto insurance simple for consumers.
Partnering with an initial select set of insurance carriers, Bolt is working with Google to enable carriers to leverage Google to effectively and efficiently reach consumers in the midst of their buying decisions.
Rapidly changing consumer behavior provides the impetus for this new Google service which introduces an easy quoting process along with an easily facilitated transition to purchase auto insurance and a new channel through which today's consumer can search for, understand, and buy an auto policy rapidly online or through an agent.
Bolt makes it easy for carriers who want to participate to join this exciting new service. “Consumers have come to trust the Google brand and rely on its history of providing immediate access and keeping processes streamlined and simple. Google’s broad distribution reach makes it a natural fit, albeit a distribution channel that is quite different than to what our industry is accustomed,” commented Eric Gewirtzman, CEO of Bolt. “We see this move by Google as a tremendous opportunity for carriers to reach out and offer products to a wealth of buyers for which they may not otherwise have access.”
Gewirtzman continued, “We congratulate Google on the launch and we are excited that Bolt is working with Google at this early stage. We believe this is just the tip of the iceberg when it comes to how consumers will ultimately shop for and buy insurance. For us, it is all about helping carriers exceed the needs and expectations of consumers no matter how they want to do business."