Welcome Real Time’s At Store offers available on the newly launched Marketplace of Ingenico Group

Aix-en-Provence, France - 7 January 2015

Welcome Real Time, a leading provider of loyalty solutions, announces its set of services integrated on the Telium Tetra Marketplace (Ingenico Group’s fully integrated commerce ecosystem), providing merchants with added value business applications around the payment process. These new applications will be presented on Ingenico Group’s booth at the National Retail Federation (NRF) annual convention, held in New York City on January 11th-13th.

Welcome Real Time is recognized for providing banks and processors with marketing and loyalty solutions dedicated to merchants. With proven global experience in delivering added value services around the payment act, Welcome’s technology has been deployed on the five continents.
“We are very pleased to partner with Welcome to expand our Marketplace with loyalty and donation apps”, said Michel Léger, EVP Global Sales and Marketing at Ingenico Group. “With more value-added services available on our Marketplace, we bring more value on the terminals and enable merchants to create a new and enhanced consumer engagement experience”

Welcome will provide the Telium Tetra Marketplace with two business applications for merchants : At Store for loyalty services and Heoh for donation services. This can create a new consumer experience with capabilities such as frictionless enrolment allowing customers to enroll in the merchant’s loyalty program, without the need for filling out lengthy application forms. The Payment Card becomes the loyalty identifier for the customer, removing the need to issue dedicated loyalty cards, which customers tend to forget! These applications offer merchants a set of features combining CRM, communication capabilities, campaign management, real-time earn and burn capabilities, KPIs follow-up at POS. With At Store, merchants increase in-store spending and repeat visits in their store.

Philippe David, General Manager, Welcome Real Time, Collinson Group, said: “Welcome Real Time’s objective is to provide added value services for merchants. Working with Ingenico Group, worldwide leader in seamless payment, was a priority. Having now our At Store application in the Telium Tetra apps Marketplace is a great achievement. We look forward to a wider collaboration with Ingenico Group, to create more value for merchants, with this At Store app which is a combination of CRM, enrolment and loyalty solution”.

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