Mr. Rangachari to lead the coordinated transformation of Zafin’s end-to-end solution offering and broaden its services to clients
In this newly created role, Basker will lead two strategically important pillars in the growth agenda for Zafin. Having enjoyed tremendous growth since inception in 2002, the company is now at an inflection point and is rapidly expanding coverage across geographies, client segments, and products. Capitalizing on these business opportunities require a coordinated transformation of our solutions, processes and disciplines, in order to achieve scale and speed. In addition, Basker will lead the global expansion of advisory services, which is experiencing strong demand from clients who want a partner that understands their vision, and goals, and can help optimize their customer lifecycle management programs with domain expertise and advisory support.
Basker has 28 years of diverse experience across B2B and B2C industries including financial services, private equity, retail, manufacturing, oil and gas, consulting, and audit. Prior to joining Zafin, he was the global head of brand and retail marketing at Standard Chartered Bank where, over a 10-year career, he held senior consumer banking leadership roles across the bank. In recognition of his strong achievements, Basker has received several industry awards including being named Marketing Magazine’s Marketer of the Year in 2012.
“I feel privileged to join the leadership team at Zafin,” said Basker. “Having known the founders since 2009, I remain deeply impressed with how they have exponentially grown the company by enabling banks to live up to the promise of client centricity and deepen client relationships. Industry recognition of Zafin by Deloitte as one of the fastest-growing technology companies in North America in both 2014 and 2015, and American Banker’s naming of Zafin as one of its Top 10 FinTech Companies to Watch in 2014, are a testament to their continued success. The diverse talent, rich experience and strong core values of Zafin makes it a compelling proposition for me to join the team and contribute to its next wave of growth.”
“Basker joins us at a critical juncture in the history of Zafin,” said Al Karim Somji, Zafin Founder & CEO. “In addition to his extensive banking experience, Basker has a deep understanding of various cultures, as he has lived across India, Dubai, Singapore, Australia, Thailand, and Hong Kong. His domain knowledge of financial services, successful track record in growing businesses, and his extensive network with senior banking executives makes him a unique talent in the industry. His personal career transformation from CFO to CMO shows that he is perfectly suited to lead our corporate transformation agenda and help grow the company.”