shinobicontrols helps businesses get to the root of Apple’s 3D touch

14 December 2015

The latest blog series from the leading creator of fast, responsive charting and user interface tools for native mobile app developers is a must read for business leaders.

shinobicontrols’ three part series, 3D touch and the enterprise, takes an in-depth look at how 3D touch technology, introduced by Apple with the release of its iPhone 6S earlier this year, will affect how businesses can make the most of mobile.

Apple describes 3D touch as a completely new way to interact with your phone, evolving existing touch technology, such as the tap, swipe and pinch, to make the device more responsive to the user. With new gestures, known as the peek and the pop, the iPhone 6S will respond to each with subtle taps that can be physically felt.

The first blog, Data is a layered thing, looks at 3D Touch in the context of previous changes to Apple’s operating systems and focuses on nested design as an element essential to business functionality, rather than a decorative afterthought.

The second delves deeper into user navigation and its impact on business workflows, while the final post, published this week, provides quick start prototype ideas for those within the finance sector looking to implement force touch.

shinobicontrols’ Chief Operating Officer Stuart Grey said: “While businesses are in no doubt that mobile technology is fundamental to attracting and retaining consumers, many struggle to realise the benefits of Apple’s evolving features in helping them achieve true customer satisfaction.

“We hope this series will help decision makers to understand and make the most of 3D touch when designing their mobile apps, and achieve positive and long lasting consumer engagement as a result.”

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