Blockchain, tokenisation, big data and customer centricity in value added services announced as key themes for Mobey Day 2015
Mobey Forum will lead the banking industry in addressing the digitalisation of financial services at its annual Mobey Day conference, taking place in Barcelona on 14-15 October and today confirms CaixaBank, Equens, MasterCard, Sequent and UBS as speakers.
EMVCo, the global technical body that manages the EMV® Specifications, will also host a seminar at Mobey Day which will educate delegates on EMVCo’s role in promoting the global interoperability of payment tokenisation and provide an overview of the technical body’s current mobile activities.
The annual two-day event will connect payments and finance with mobile and technology. Delegates will engage in discussions about recent trends on topics including:
- How to engage customers for new digital services.
- Options for banks in host card emulation (HCE) and tokenization.
- What's your strategy for big data?
- How to select customer centric value added services.
- The impact of blockchain technology and virtual currencies on banking.
“Many banks and financial institutions are yet to fully realise the value of the customer data they are agreeing to hand over as they sign up to partner-branded mobile payment solutions,” comments Sirpa Nordlund, Executive Director of Mobey Forum. “The new digitalised world, in which data is the new currency, represents an industry shift of dramatic proportions. Banks are just beginning to understand its ramifications, not to mention the impact of the various ‘pay’ solutions that have been launched by players like Apple, Android and Samsung. We’re committed to helping banks make best use of their data to enhance customer engagement and navigate regulatory challenges so that they can develop new, revenue-generating services. They’re now up against some colossal data and software-centric organisations which have this approach built into their DNA, so they need to get smart, fast, if they want to hold their ground.
“Blockchain technology, together with the virtual currencies it supports, also has major disruptive potential for the backend of the payments chain. We’re keen to delve into this little-explored subject too, particularly in the context of the industry’s wider digitalisation.”
More than 250 visitors from the finance, payments, telecom and mobile sectors are expected to attend this year’s event, giving delegates the chance to network with key industry figureheads from around the world.