Virgin Media Signs with DST for Print and Direct Marketing Services

London - 27 November 2014

Three-Year Deal Makes DST Key Supplier for UK’s Leading Communications Provider 

DST, a global provider of strategically unified data management, business processing, and customer communication solutions, today announced it has signed a three-year deal with Virgin Media for the production of print and direct marketing material.

The strategic relationship will allow Virgin Media, one of the UK’s leading providers of superfast broadband, digital entertainment, home phone and mobile services, to bring together its print and direct marketing production with greater control and opportunity for innovation.

DST, one of the UK’s leading producers of customer communication, will employ a unique output management model that combines the strength of its extensive manufacturing capabilities with the flexibility of a diverse, audited vendor base.

According to CEO, Jeremy Walters, DST’s unique “Lead Supply Solution” is ideal for Virgin Media’s specific communication needs.

“Our Lead Supply Solution was developed in response to increased client demand for DST and third-party sourced products and services to be delivered through a trusted and dedicated account team,” says Walters. “Virgin Media can expect an unparalleled breadth of services from within our group.”

The majority of a typical Lead Supply client’s requirements are typically met through DST’s peerless in-house production capabilities, with any remaining needs undertaken by DST’s audited vendor base or by preferred vendors that DST manages on the client’s behalf. The “One-Team” approach to managing all day-to-day requirements helps remove duplication and increases compliance.

“Our innovative approach achieves considerable savings for our strategic clients,” says Walters. “And since we are at the sharp end, we are well positioned to invest in our infrastructure to help build and execute innovative development plans to deliver on our client’s objectives.”

“DST’s Lead Supply Solution offers significant benefits and innovation,” says Natasha Oram, director of acquisition marketing at Virgin Media. “Direct access to a knowledgeable and expert team who always see the bigger picture will help us make smart investments whilst increasing the effectiveness of our communications.”

With operations around the U.K, DST employs over 1,200 employees servicing more than £140 million of business annually. The company specialises in innovative one-to-one communication solutions for various sectors, including financial services, utilities, media, retail, travel, and charities. 

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