Company increases channel momentum, attracts top-tier resellers
With its focus on key European markets, AppRiver expects to significantly grow regional revenues through both direct and channel sales. With EMEA revenues up 120% and seat activations up 362% since January, the company will continue its focus on expanding channel networks across the region.
“Demand for IT solutions is on the rise,” said AppRiver EMEA Channel Director, Jim Tyer. “Evolving technology trends such as cloud computing, BYOD and sophisticated advanced persistent threats (APTs) directed toward businesses have created a surging worldwide demand for solutions to combat these dangerous emerging threats.”
According to a September 2014 Gartner Research report1, the global tech market will grow by 2.1% in 2014 and reach nearly $3.7 trillion. Consumers in Europe, Middle East and Africa (EMEA) account for roughly 22% of those purchases, making it one of the largest markets in the world for IT spending. Looking ahead, Gartner forecasts that 2015 will be an even better year for IT vendors, with companies spending $3.9 trillion.
To drive the company’s expansion efforts, AppRiver recently rolled out a partner program in Germany. Like its European neighbors, German-based partners can now increase monthly revenue, expand their service offerings and grow their cloud business through AppRiver’s partner program.
“The moment you sign up to resell AppRiver’s IT security solutions, it’s obvious the company is committed to your success,” said Timur Kesebir of Helpdeskplus IT-services in Unterschleißheim, Germany. “Partner tools, certifications, co-branding and 24/7 support is available. But, the bottom line is that AppRiver’s cloud-based solutions serve a growing client need, stimulate new business opportunities and increase profitability.”
As new cyber threats and security requirements emerge, customers throughout Europe are looking to their solution providers for guidance on how to best protect their systems. For that reason, the company designed partner programs to help resellers quickly and easily capitalize on their position as a trusted advisor for their clients.
"We joined the AppRiver partner program to widen our portfolio of cloud-based services,” said Pete Sherwood, MD at Infosec Cloud. “We’re finding that demand in the UK for cloud-based services, in particular Office 365, is growing steadily as customers look for ways to increase business productivity and flexibility, while reducing costs. Our partnership with AppRiver is helping us to identify new business opportunities and enables Infosec Cloud to provide customers with superior service levels.”
In addition to offering more and more attractive options for partners, AppRiver’s cloud-based services also have broad appeal among resold customers. For example, the company allows users to try its services free for 30 days, cancel without penalty and access its award-winning Phenomenal Care™ at no cost. Customers can also pay for their services on a month-to-month basis with no long-term contracts that saddle them with legacy technology.