Worldpay, one of the recognized leaders in the payments processing industry, announced today the launch of its new corporate brand. The rebranding, which will include a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year.
“Our new brand reflects the core values that differentiate us in the market,” says Tony Catalfano, President and CEO of Worldpay US. “It is progressive, straightforward and authoritative, just as we are in the way we do business.”
In support of the rebranding, the company is unifying its business unit websites into a single hub where customers can quickly and easily locate information. “Worldpay leverages its global leadership and technology innovations to deliver services and value-added benefits beyond that of the average payment processor and our updated website will help customers see these differences at a glance.”
A few of these differences include:
- Worldpay owns its payment-processing platform so customers deal directly with the source rather than a reseller
- U.S.-based live customer support available 24/7/365
- Leading technology platforms and IT infrastructure to ensure fast, reliable service
“Because we are at the heart of global commerce, Worldpay offers a distinctive approach and the power to instantly accept payments across boundaries,” says Patti Newcomer, Chief Marketing Officer of Worldpay US.
“Our new brand highlights the worldwide nature of our business and our obsession with delivering outstanding performance to our customers.”