Ginette Lacroix to lead Gresham’s global marketing

London - 28 March 2014

Firm continues hiring spree following a bumper sales year  

Gresham Computing plc, a leading provider of transaction control solutions to international financial institutions and corporates, today announced that it has appointed Ginette Lacroix as global marketing director. In this new London-based role, Lacroix will lead the firm’s marketing efforts to meet Gresham’s ambitious sales goals for its real-time matching and reconciliation solution.

The appointment comes off the back of strong financial results for Gresham. Over the past year, the firm’s revenues increased by 36% to £14 million, with Gresham winning contracts with a number of banks, asset managers and corporates. Lacroix reports to Bill Blythe, global business development director and will focus on marketing Gresham’s flagship Clareti Transaction Control (CTC) solution.

“Gresham’s business is expanding rapidly and we are investing in building out our sales and marketing functions to support this growth,” said Bill Blythe, global business development director, Gresham Computing. “Ginette is already proving an asset to Gresham by driving a number of global marketing initiatives for the firm.”

Lacroix has 18 years of B2B marketing experience in the financial technology sector. She came to Gresham from Monitise, where she held the role of Vice President Adoption for mobile banking apps globally. Prior to this she ran European lead generation programmes for SmartStream Technologies and for Metastorm. 

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