ETNA’s new announcement means that an online brokerage business can launch a custom, state-of-the-art trading platform in a matter of weeks.
No doubt ETNA’s recent announcement about their ETNA Broker, broker-dealer out-of-the-box technology solution, available as platform-as-a-service is good news to all retail broker-dealers and introducing brokers. ETNA Broker is an all-in-one brokerage platform with state-of-the-art web based and mobile trading terminals, order management system, and middle and back office management software. This trading platform, available for private-labeling, is designed for sell-side and buy-side firms, as well as technological firms and financial companies looking to upgrade their infrastructure for even more convenient stocks, options, Forex, and all major security classes trading experience.
During a recent interview, Roman Zhukov, CEO of ETNA, had this to say: “ETNA provides the latest brokerage technology to holders of a FINRA License while maintaining all the technologies compliant with the US regulatory framework. We’re glad to introduce our flexible pay-as-you-go pricing plans, which avoids any upfront costs for our clients”.
The ETNA Broker Suite consists of: ETNA Trader, ETNA Trader ME, ETNA Back Office and ETNA OMS, featuring a rich web-based HTML5 Trading Terminal, native iOS/Android trading terminal, OMS/EMS, access to multiple markets, and pre-made integrations with clearing firms. Each component is customizable and able to function as standalone or integrated into any third party trading infrastructure. The company provides regular compliance updates and 24/7 support, and the cloud-based deployment allows clients to scale the system up and down as the volumes of data processed change to have more control over the hosting charges. ETNA’s unique offering of its ETNA Broker Suite as platform-as-a-service is the shortest and most cost-efficient way to enter the market or replace outdated trading infrastructure with innovative technology.