Bank uses motion sensor tech to attract customers

20 February 2014

A South African bank is trialling the use of motion sensor technology in branches to attract potential customers and encourage them to use its services.

The technology has been launched at the First National Bank of South Africa's branch in Cape Town, which is already notable for becoming the first branch in South Africa that is cashless and paperless, though 11 more - dubbed 'dotFNBs' have since joined it.

Using Microsoft's Kinect technology, the dotFNB's new storefront recognises when people are walking past and beckons them to apply for accounts and use other financial services by interacting with the screen.

When a selection is made, the customer is then presented with a unique code that they send to the bank via text message, before being called back by a consultant to finalise the application within 24 hours.

Each account provided by FNB comes recommended for use with a particular smart device - whether this be a smartphone, laptop, or otherwise - which the bank claims makes customer migration to its digital banking channels easier than ever.

 

By Gary Cooper

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