Google buys Israeli tech start-up

18 February 2014

Google has completed the acquisition of tech start-up SlickLogin, which develops a system that can help banks and ecommerce sites to better safeguard online accounts.

It is thought that the main reason behind the internet giant's purchase is SlickLogin's innovative technology, which sends a unique sound through a customer's computer speakers when they attempt to login.

The sound itself is almost silent, but can be picked up by an app on the user's phone, which then analyses it and sends back a signal verifying the identity of the user - an ever-increasing necessity as banking and ecommerce organisations seek to better protect businesses and individuals.

A number of innovative new login and authentication process have been mooted, including PIN pads, biometrics and digital tokens, but the fact that SlickLogin has officially launched the new technology has caught the eye of Google, which can give it the exposure the firm has so far lacked.

In a statement, SlickLogin acknowledged that Google was the first company to offer free 2-step verification, and said the future working accord between the pair will involve generating new ideas "that will make the internet safer for everyone".

 

By Asim Shah

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